At a bar in France, researchers made people answer questions about philosophy. The more intoxicated the subject, the more utilitarian he or she was likely to be. Laboratory assistants have to do all sorts of terrible, embarrassing things, but surely this is among the silliest: Enter a bar in Grenoble, France. Identify people who look moderately drunk. Walk up to them, tap them on the shoulder, and say something along the lines of, "Uh, hey, this is awkward, but, would you be interested in answering some questions about philosophy?"